Kana Shiraishi joins Georg Neumann GmbH as Marketing Director
Berlin, 31 July 2025 – Georg Neumann GmbH, one of the world’s leading manufacturers of studio-grade audio equipment and a brand of the Sennheiser Group, is pleased to announce the appointment of Kana Shiraishi as its new Marketing Director. In this role, she will lead Neumann’s global marketing strategy, working cross-functionally with teams in Product Management, Sales, Development, and beyond to ensure brand consistency, resonance, and reach across all key markets.
Shiraishi’s appointment reflects Neumann’s ongoing commitment to thoughtful brand development. While perception of the brand has always been central to the company’s success, her arrival brings dedicated leadership to this area, helping to sharpen storytelling, unify messaging, and ensure Neumann’s legacy continues to resonate with future generations of creators.
“What drew me to Neumann is the brand’s remarkable legacy – a unique blend of decades of technical excellence, a trusted status among audio professionals worldwide, and a deep emotional connection to the power of sound,” concludes Shiraishi. “I am excited to build on this foundation and help shape the next chapter of its global story.”
Shiraishi brings over 20 years of experience in strategic and operational marketing, with expertise in the manufacturing and technology industry. She has held various international positions within the Sony Group, including overseeing the alignment of the master brand across diverse business areas in Europe and contributing to global brand-building through marketing initiatives during the FIFA partnership under the 'Digital Life' category. Her strategic leadership in retail marketing further sharpened her understanding of user behaviour and strengthened her connection to end-user needs and expectations.
“Kana’s global perspective, clear strategic thinking, and passion for music make her an outstanding addition to the Neumann leadership team,” says Yasmine Riechers, CEO of Georg Neumann GmbH. “As we continue to implement our Strategy 2030, Kana’s structured and collaborative approach will be instrumental in further elevating the Neumann brand and deepening our connection with audio communities worldwide.”
With over 90 years of innovation, Neumann has earned its reputation as a benchmark in professional audio. Best known for its legendary studio microphones, the Berlin-based company expanded its portfolio to include studio monitors in 2010, professional headphones in 2019, and most recently, high-performance audio interfaces developed in collaboration with Sennheiser Group brand Merging Technologies. With all core departments – from development to service – located at its Berlin headquarters, Neumann continues to serve professionals across the globe with an unwavering commitment to quality and precision.
About Neumann
Georg Neumann GmbH, known as “Neumann.Berlin”, is one of the world’s leading manufacturers of studio-grade audio equipment and the creator of recording microphone legends such as the U 47, M 49, U 67, and U 87. Founded in 1928, the company has been recognized with numerous international awards for its technological innovations. Since 2010, Neumann.Berlin has expanded its expertise in electro-acoustic transducer design to also include the studio monitor market, building upon the legacy of the legendary loudspeaker innovator Klein + Hummel. The first Neumann studio headphones were introduced in 2019, and since 2022, the company has increased its focus on reference solutions for live audio. With the introduction of the first audio interface MT 48, and its revolutionary converter technology, Neumann now offers all the necessary technologies needed to capture and deliver sound at the highest level. Georg Neumann GmbH has been part of the Sennheiser Group since 1991 and is represented worldwide by the Sennheiser network of subsidiaries and long-standing trading partners. www.neumann.com
Stay up to date and follow us on: FACEBOOK I INSTAGRAM I YOUTUBE
